Let's Talk Innovation: Apps

Emerging at the intersection of fashion and technology are creative new ways for customers to engage with clothes. From virtual styling apps to AI-driven design tools, these platforms and extensions are redefining how we engage with fashion by blurring the lines between creativity, play, and innovation. As we take a look back at Q1, here are some of our favorite companies transforming the industry. 

Locker – A digital wardrobe and shopping companion that helps users seamlessly organize their fashion purchases. By integrating directly with e-commerce platforms and offering AI-driven outfit recommendations, Want Locker enables users to track their clothing, mix and match pieces, and make more intentional fashion choices. The platform bridges online and offline shopping, ensuring every purchase finds a meaningful place in the wardrobe.

Merazine – A next-gen fashion media platform that blends digital publishing with interactive experiences in the metaverse. Unlike traditional magazines, Merazine incorporates augmented reality (AR), virtual try-ons, and blockchain-based ownership of editorial content. Users can engage with immersive fashion stories, unlock digital collectibles, and participate in virtual runway shows, making fashion media more dynamic than ever.

Screenshot from Merazine website

Beni – An AI-powered resale shopping assistant designed to make secondhand shopping effortless. By integrating with major online retailers, Beni scans a user’s shopping cart and instantly suggests pre-owned alternatives from leading resale platforms like The RealReal, Poshmark, and eBay. This smart plug-in helps shoppers make more sustainable choices while saving money, without the hassle of manually searching for secondhand items.

Future Reference – A hybrid fashion-tech studio creating digital and phygital (physical + digital) wearables for the next generation of consumers. The brand merges blockchain technology with high fashion, offering limited-edition NFT garments that can be worn in virtual worlds, used in gaming avatars, or redeemed for real-world pieces. By redefining ownership and exclusivity in fashion, Future Reference is shaping the future of digital identity.

CAKE – A fashion gaming platform that gamifies self-expression through digital design. Players can create, customize, and trade virtual fashion pieces, building their own collections in a digital economy. By leveraging blockchain and AI, CAKE enables users to monetize their designs through in-game currency, NFT sales, and community-driven competitions. It’s a creative playground for fashion lovers looking to explore digital styling in an interactive way.

Rodeo – A social commerce app revolutionizing how fashion is discovered and purchased. By combining livestream shopping with influencer-driven content, Rodeo allows users to interact with real-time fashion drops, get styling advice from creators, and shop directly through engaging video experiences. With AI-powered personalization and community engagement features, it transforms shopping into an immersive, social-first experience.

Screenshot from Rodeo website

Drest – A mobile fashion styling game that brings high-fashion brands into the virtual world. Players act as stylists, creating editorial-worthy looks using real designer clothing and accessories from brands like Gucci, Prada, and Balenciaga. Through in-game challenges and competitions, users can showcase their styling skills, earn rewards, and even purchase select real-life fashion items featured in the game. By blending gaming, e-commerce, and luxury fashion, Drest offers an engaging way to explore and interact with high-end style.