AI anxiety is on the rise. In a recent study conducted by the mindfulness app Calm, nearly one-third of adults (29%) are anxious about AI, with 18% describing their feelings as fear or dread. As technology rapidly advances, people are facing burnout when it comes to knowing whether or not AI can meaningfully impact their lives and businesses, as well as who to trust with implementing it.
As technology continues to advance and change, how do you know when it’s the right time to incorporate AI into your business model, and how do you pick the right tech partner?
This is what to look for.
Leverage data for enhanced personalization and engagement.
The power of data and predictive analytics can help your business provide personalized experiences, which often drive repeated engagement and customer loyalty. Through data analysis, AI platforms can not only optimize supply chains to adapt with the market, but understand customer behavior to better cater to their needs.
Your tech partner should think of the customers first, offering experiences and processes that enhance their lives.
Consider the future of AI.
AI is constantly evolving. Generative AI has the potential to help businesses become more productive while better serving customers. Just like industries themselves, solutions must be adaptable and willing to change.
Your tech partner should look to what’s next, incorporating a framework within their current services that can seamlessly update along with the technology.
Balance Human Creativity with AI Efficiency
While AI offers efficiency and innovation, maintaining human creativity is essential. As noted in a Financial Times article, brands are increasingly incorporating AI into their marketing strategies, but human input remains crucial to ensure authenticity and emotional connection with consumers. AI is a tool, not a comprehensive solution.
Your tech partner should understand the importance of the creative process.
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