fashion | Couture Technologies

Building a look- how do you do this when shopping online?

Deanna Meador

Jun 53 min read

Building a look- how do you do this when shopping online?

During the fall of 2019, I spoke with hundreds of shoppers from 5 different countries to learn about their apparel shopping behaviors...

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Redefining Fashion: The Impact of Virtual Fitting Technology on Inclusivity and Diversity

Lena Mayberry

Aug 29, 20232 min read

Redefining Fashion: The Impact of Virtual Fitting Technology on Inclusivity and Diversity

Virtual fitting technology is revolutionizing the fashion industry, promoting inclusivity and diversity.

58 views0 comments

Innovative Retail Models: How Businesses are Embracing Change to Meet Consumer Needs

Lena Mayberry

Aug 15, 20232 min read

Innovative Retail Models: How Businesses are Embracing Change to Meet Consumer Needs

From experiential stores that transform shopping into an adventure to D2C brands, we delve into the strategies driving change.

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Virtual Fitting vs. Traditional Fitting Rooms: Pros and Cons

Lena Mayberry

Aug 1, 20233 min read

Virtual Fitting vs. Traditional Fitting Rooms: Pros and Cons

Understand the advantages and drawbacks of virtual fitting rooms to strike a balance between convenience and the irreplaceable human touch.

64 views0 comments

The Intersection of Fashion and Technology: Where Style Meets Innovation

Lena Mayberry

Jul 3, 20232 min read

The Intersection of Fashion and Technology: Where Style Meets Innovation

Explore the world where style meets innovation, as we delve into smart fabrics, 3D printing, and artificial intelligence in the industry.

204 views0 comments

Unleashing the Power of Data: How Apparel Companies Thrive with Analytics

Lena Mayberry

Jun 9, 20233 min read

Unleashing the Power of Data: How Apparel Companies Thrive with Analytics

In today's digital age, data is the new gold, and the fashion industry is no exception.

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AI Revolutionizing the Apparel Industry: From Virtual Fitting to Sustainable Supply Chains

Lena Mayberry

Jun 9, 20233 min read

AI Revolutionizing the Apparel Industry: From Virtual Fitting to Sustainable Supply Chains

By Lena Mayberry AI has emerged as a transformative force in the fashion and apparel industry, revolutionizing various aspects of the...

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Your Style, Your Way: The Growing Demand for Personalization

Lena Mayberry

May 24, 20233 min read

Your Style, Your Way: The Growing Demand for Personalization

Discover tech-driven fashion transformation: personalized clothing, virtual fitting, inclusive representation, and interactive customization

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AI Fashion Incubator: How Revolve and Maison Meta are Supporting Emerging AI Designers

Lena Mayberry

May 3, 20232 min read

AI Fashion Incubator: How Revolve and Maison Meta are Supporting Emerging AI Designers

Discover how Revolve and Maison Meta are supporting emerging AI fashion designers with the AI Fashion Incubator.

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Beyond the Camera Lens: How Computer Vision is Transforming the Way We Live

Lena Mayberry

Apr 25, 20234 min read

Beyond the Camera Lens: How Computer Vision is Transforming the Way We Live

From facial recognition to self-driving cars, computer vision is changing the world we live in.

16 views0 comments

The Future of Fashion Retail: Personalized Emails with 3D Garments Modeled on Your Body

Lena Mayberry

Mar 14, 20232 min read

The Future of Fashion Retail: Personalized Emails with 3D Garments Modeled on Your Body

Personalized emails are not a new concept, but the use of custom avatars and Virtual Try-On technology takes it to the next level.

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From Traditional Marketing to Virtual Try-On: How Technology is Changing the Game

Lena Mayberry

Mar 2, 20233 min read

From Traditional Marketing to Virtual Try-On: How Technology is Changing the Game

How can your brand stand out and make a lasting impression online? One way to do this is by incorporating Virtual Try-On and 3D garments.

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Sizing Up the Problem: The Stress of Shopping and Inconsistent Sizing

Lena Mayberry

Feb 20, 20233 min read

Sizing Up the Problem: The Stress of Shopping and Inconsistent Sizing

Breaking Down the Size Barrier: How Virtual Try-On Technology is Changing the Fashion Game

143 views0 comments

Maximizing Inventory Efficiency with VTO for Brands

Lena Mayberry

Jan 18, 20232 min read

Maximizing Inventory Efficiency with VTO for Brands

Virtual Try-On technology has the potential to revolutionize the way retailers approach sizing and inventory management.

19 views0 comments

The State of Next Gen Fashion: Digital Identity

Lena Mayberry

Jan 5, 20234 min read

The State of Next Gen Fashion: Digital Identity

As more and more people spend time online, our digital selves are becoming just as important as our physical selves.

82 views0 comments

Virtual Try-On: Top 5 Considerations for Apparel Brands

Lena Mayberry

Dec 28, 20222 min read

Virtual Try-On: Top 5 Considerations for Apparel Brands

Virtual Try-On solutions are growing popular for brands, but there are important things to consider like user experience, compatibility...

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Holiday Sales are Increasing Retail Returns

Lena Mayberry

Dec 21, 20223 min read

Holiday Sales are Increasing Retail Returns

Shoppers are looking to take advantage of holiday discounts. But with this increased activity also comes an increase in returns.

12 views0 comments

Fashion Tech is Helping Circular Economy Initiatives

Lena Mayberry

Dec 12, 20226 min read

Fashion Tech is Helping Circular Economy Initiatives

The circular economy is gaining traction, and fashion tech is contributing to this growth.

18 views0 comments

Fashion Brands are Tapping into the Circular Economy

Lena Mayberry

Dec 6, 20225 min read

Fashion Brands are Tapping into the Circular Economy

With a circular economy, brands are encouraged to design products with their end life in mind—reusing and repurposing as much as possible.

35 views0 comments

Lena Mayberry

Nov 23, 20224 min read

How Fashion Brands Are Going Phygital

Retail companies are using technology to provide new and innovative ways to connect with their customers.

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