Technology in Fabrics
and the Brands Behind the Movement From biotech fabrics to wearable technology, fashion innovation is ever growing. Clothing brands are...
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Maeve Sullivan
Nov 132 min read
The State of Fashion: AI throughout the Industry
From virtual stylists to SEO, AI is establishing its place in the fashion industry. These are the most exciting innovations at the...
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Maeve Sullivan
Nov 62 min read
Spotify Founder Daniel Ek’s Latest AI Venture and the Rise of Body Scan Technology
Daniel Ek, Spotify founder who took the billion dollar industry disruptor public in 2018, has turned his attention to AI body scans....
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Maeve Sullivan
Oct 232 min read
All About Denim: America's Favorite Staple
There are few things as quintessentially American as the origin story of Levi’s denim . Ever since Levi Strauss originated out of a...
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Maeve Sullivan
Oct 82 min read
The Rise of Nostalgia and the Role of Technology in Fashion
NYFW experienced Ralph Lauren take on the Hamptons, as they played up a preppy Americana paradise while tapping into the...
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Maeve Sullivan
Sep 253 min read
Three Entrepreneurial Lessons from Stuart Weitzman
The Couture Technologies team recently had the pleasure of attending a talk by Stuart Weitzman at the Wondry Center for Innovation and...
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Deanna Meador
Aug 281 min read
How 3100 West Transformed Bridal Shopping with Customization and On-Demand Manufacturing
Discover the Secrets Behind 3100 West’s Success in Offering Personalized Shopping Without Spending on Ads In the competitive world of...
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Deanna Meador
Aug 133 min read
Zero Online Apparel Returns
How Freedom Company achieved zero returns and boosted customer engagement by 68% with virtual fitting tech. Download the case study now!
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Deanna Meador
Jul 313 min read
Navigating the New B2B Sales Landscape: Insights from Couture Technologies
Smiling and dialing- those are the words I used to hear often to describe a once-powerful strategy to get B2B sales.
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Deanna Meador
Jul 182 min read
The Impact of Virtual Try-On Technology on Apparel Sales
Transform Your Apparel Brand's Online Shopping Experience!
Say goodbye to high return rates and abandoned carts.
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Deanna Meador
Jul 35 min read
From Tech to Threads: 5 Key Lessons Learned from Acquiring an Apparel Brand
From tech founder to fashion entrepreneur! 🚀 On September 29th, I took a leap and acquired Freedom Company, an all-American apparel brand.
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Deanna Meador
Jun 196 min read
Measuring and Size Charts, How do you know you’ve gotten it right when shopping online?
Curious how many people reading this own a flexible or sometimes referred to as a soft measuring tape? Do you know where it is and when...
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Deanna Meador
Jun 53 min read
Building a look- how do you do this when shopping online?
During the fall of 2019, I spoke with hundreds of shoppers from 5 different countries to learn about their apparel shopping behaviors...
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Deanna Meador
May 64 min read
Disruptive vs. Incremental Change
Let’s talk disruptive vs. incremental change. Earlier this quarter, my team and I exhibited at Shoptalk in Las Vegas. It was a really...
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Deanna Meador
Apr 243 min read
Marketing Meets Virtual Try-On and AI-powered Styling
Marketing Meets Virtual Try-On and AI-powered Styling Incorporating Virtual Try-On and AI-powered Digital Styling tools into your social...
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Deanna Meador
Apr 104 min read
Can Apparel Brands Afford to Not Offer Virtual Fitting?
In December of 2023, when asked about their most returned online purchases, the largest percentage of online shoppers listed apparel as...
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Danny Pippin
Sep 28, 20232 min read
Getting Started with Couture: A 4-Part Process to Seamlessly Integrate Virtual Fitting & Try-On
Our team’s goal is to make adding virtual fitting to your website as quick, streamlined, and simple as possible...
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Danny Pippin
Sep 12, 20233 min read
Couture Technologies: The FitVisualizer™ & How It Works
By Couture Technologies Online shopping has revolutionized the way we find and purchase nearly everything we touch, but when it comes to...
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Lena Mayberry
Aug 29, 20232 min read
Redefining Fashion: The Impact of Virtual Fitting Technology on Inclusivity and Diversity
Virtual fitting technology is revolutionizing the fashion industry, promoting inclusivity and diversity.
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Lena Mayberry
Aug 15, 20232 min read
Innovative Retail Models: How Businesses are Embracing Change to Meet Consumer Needs
From experiential stores that transform shopping into an adventure to D2C brands, we delve into the strategies driving change.
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